What is the lifetime value of a new education customer to your business?
The big question which can only be answered if you
know how long a customer stays with you and what
their average spend is over that time period. Some
contracts with education can last ve years and be
worth hundreds of thousands of pounds a year.
Would just one new customer be a worthwhile
investment in DT for your business? How many new
customers would your business need to justify the
investment in DT?
How much would you pay to get your product or service in front of a decision maker?
When we asked various suppliers this question their
answers ranged from as little as £25 to as high as
£5,000. The majority were between £100 and £200.
How much is a new customer worth to you?
What is your current brand awareness in the education market?
Do the customers know, like and trust your brand?
Schools are notoriously slow to accept change or
new suppliers. That also means that once you have
an education customer you are more likely to keep
What is your normal education customer acquisition costs?
There is no such thing as a free customer. All
customers cost us whether it is through time given,
advertising, discounts, oers etc. Can DT lower your
customer acquisition costs or provide a better
How much would it cost you in advertising to market to 300 schools?
Not only how much would it cost you, but of those
300 schools, how many of them would you even get
an opportunity to speak to, let alone get sales from?