The IDEAS Bus is powered by Driving Fresh Technology and part of the Fresh Group of Companies.
The core aim of the project is to help enhance the link between education and technology, enabling teachers to provide the tools and information their students will need in order compete in the global jobs market, and to close the gap between the demands of industry and the ability of future employees.
Additionally, the role of The IDEAS Bus is to connect technology companies with genuinely interested potential customers, so the right products find the right people without recourse to harsh sales techniques, aggressive marketing, or laborious research, creating a mutually beneficial relationship between the educational sector and the tech industry.
Finally, The IDEAS Bus has been devised to support relevant local charities through a series of targeted sponsored events, raising social consciousness and enhancing corporate social responsibility – encouraging a healthy culture of giving back.
The IDEAS Bus was developed following the Fresh Group’s work supporting a series of educational establishments with their complete IT infrastructure. Each school or college that we worked with asked the same set of questions:
- What new tech is available?
- How could they enhance their tech offering?
- What are other schools doing?
Seeing the need for the delivery of open, unbiased information, Fresh launched a series of static exhibitions (T4EC) designed to showcase the latest technology available to schools. Each event proved a resounding success and led to enquiries in other areas. The IDEAS Bus is the simplest way to deliver the service to the widest number of interested parties. The concept is simple, but it solves some very significant problems both for educational establishments and the suppliers to education.